September 9, 2026, 5 min read
The assets a presale launch needs, the order to make them in, and how to show buyers a building that isn't built yet.
Presale marketing insights for real estate developers
Insights
Notes on marketing buildings before they exist: video, renders, imagery, and the decks that raise the money.
August 26, 2026, 4 min read
Three ways to turn the renders you already have into presale video, and a step-by-step process that keeps it accurate and on brand.
August 12, 2026, 4 min read
What architectural renders and animation cost in North America, what drives the price, and how to avoid paying for the same work twice.
July 29, 2026, 4 min read
What an artist's concept label covers, how Canadian and US advertising law treats images, and how to label presale renders and video well.
July 15, 2026, 4 min read
How a 3D tour and a walkthrough video differ, three ways to turn a scan into video, and what makes a walkthrough worth watching.
July 1, 2026, 4 min read
The formats listing and presale videos need for Reels, TikTok, YouTube, and listing pages, plus one export set that covers every channel.
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