September 16, 2026, 7 min read
Mass models, shadow studies, context plans, colour elevations and perspective views: what Toronto asks for with a rezoning or site plan application.
Presale marketing insights for real estate developers
Insights
Notes on marketing buildings before they exist: video, renders, imagery, and the decks that raise the money.
September 9, 2026, 5 min read
The assets a presale launch needs, the order to make them in, and how to show buyers a building that isn't built yet.
September 2, 2026, 7 min read
What a Visual Impact Assessment is, what the Commission's technical criteria require, who prepares one, and how its visuals relate to later marketing imagery.
August 26, 2026, 4 min read
Three ways to turn the renders you already have into presale video, and a step-by-step process that keeps it accurate and on brand.
August 12, 2026, 4 min read
What architectural renders and animation cost in North America, what drives the price, and how to avoid paying for the same work twice.
July 29, 2026, 4 min read
What an artist's concept label covers, how Canadian and US advertising law treats images, and how to label presale renders and video well.
July 15, 2026, 4 min read
How a 3D tour and a walkthrough video differ, three ways to turn a scan into video, and what makes a walkthrough worth watching.
July 1, 2026, 4 min read
The formats listing and presale videos need for Reels, TikTok, YouTube, and listing pages, plus one export set that covers every channel.
Want this done for your project? Book a call.
Book a call
A 20-minute call about your project. Bring renders, plans, or just a question.