Pre-construction marketing imagery for every channel
A launch needs far more images than a set of renders provides: hero banners, lifestyle scenes, neighbourhood stories, ads in a dozen sizes. Olade produces the campaign imagery around your project so every placement looks like it belongs to the same building and the same brand.
A campaign runs out of images fast
Most projects launch with a handful of hero renders. Within a week the website, the ads, the brochure, the hoarding, and social are all using the same three views, cropped until they barely work.
Stock photography doesn't show your building, and a lifestyle shoot can't happen before there's a space to shoot in.
Olade builds a library of imagery from your renders and brand: the project in different moments, the life around it, and the details buyers care about, sized for every channel from day one.
What you get
Campaign hero images
Signature visuals for the website, billboards, and launch announcements.
Lifestyle scenes
People using the lobby, the amenities, and the suites, consistent with your buyer profile.
Neighbourhood and context
The surrounding streets, parks, and transit that sell a location.
Ad sets
Variations sized for paid social, display, and listing platforms.
Print and hoarding
High-resolution files for brochures, sales centre walls, and construction hoarding.
Examples
How it works
Step 1
Send what you have
Renders, brand guidelines, the buyer profile, and the channels the campaign will run on.
Step 2
We build the image library
Hero, lifestyle, and context images that share one look, so the campaign holds together.
Step 3
Review in two rounds
You see the work before it's final and send notes twice. The founder is on the thread, so notes land with the person making the decision.
Step 4
Sized for every placement
Organised files for each channel, ready for your agency or in-house team.
Who it's for
Developers launching a presale
Campaigns that need volume and consistency from the first day.
Marketing agencies
Teams that need project imagery faster than a rendering studio schedule allows.
Brokerages marketing new construction
Listing and campaign visuals for units sold before completion.
Common questions
Are the lifestyle images real photography?
They're produced from your renders and brand, not shot on location, because there's no finished space to photograph yet. They're labelled as artist's concept where required.
Can the imagery match our existing brand?
Yes. We work from your guidelines so type, colour, and tone stay consistent across every image.
Can we use the images in paid ads?
Yes. We deliver ad sets sized for the major paid social and display platforms.
How many images does a campaign need?
It depends on channels and campaign length. On a short call we'll map placements to a realistic library size.
Not sure which of these you need? That's what the call is for.
A 20-minute call with the founder. Bring a project or just a question.