Capital campaign renderings, before the design is finished
Donors and the community want to see the new building long before detailed design produces images of it. Olade makes concept visuals from the plans, massing, and early material you already have, clearly labelled as artist's concept, for donor meetings, events, and the public campaign.
Campaigns start before design does
A capital campaign usually opens while the building is still in planning. Major donors are asked to commit early, and the community hears about the project well before construction.
Detailed design, and the architectural images that come with it, can be a year or more away. Until then, a campaign has site plans, massing diagrams, and a story, but nothing people can picture.
Concept visuals fill that gap. They show the building as currently planned, with light, landscape, and people, and they're labelled as concept so nobody mistakes them for final design.
What we make
All built from the same source material, so every piece stays consistent with the others.
Artist's conceptRenders
Exterior, aerial, and interior views of the spaces that matter most to donors.
Walkthrough film
A short move through the building, made from the same renders.
Campaign imagery
Posters, social posts, and email, all from the same renders.
IllustrativeCampaign update
The new hospital
62% of goal
Presentation template
An editable deck your team updates as totals and messages change.
Built from your plans, labelled as concept
The design stays exactly as drawn. We add the light, landscape, and life, with no 3D model and no shoot.
We start from what exists
Site plan, massing, floor plans, and any early images you already have.
The building stays as planned
We add light, landscape, people, and atmosphere around it.
Every image is labelled
Marked as artist's concept, so no one mistakes it for final design.
It moves with the design
When the plans change, we update the views rather than starting over.
A hospital campaign, as a sample
Artist's concept
Artist's concept
Artist's concept
Artist's concept
Artist's conceptOlade sample. Artist's concept, not a real building.
How it works
Step 1
Send what you have
Site plan, massing, floor plans, any early images, and the spaces and dates that matter most to the campaign.
Step 2
First views
About three weeks from receiving your material. If a date is coming up sooner, a single hero view can be ready first.
Step 3
Review in two rounds
You see the work before it's final and send notes twice. Every note is answered, and nothing ships until you approve it.
Step 4
Delivery
Every file in the sizes each use needs: print, screens, social, and presentations.
Ways to start
Three sizes of engagement. Each one builds on the last.
Option 1
Hero set
Three or four finished views: the building on its site and the interiors that matter most.
Good for early donor conversations.
Option 2
Campaign set
Six to eight views with day and dusk variants, plus a 60 second film built from them.
Good for events and community sessions.
Option 3
Full campaign kit
The campaign set plus short clips, print and social imagery, and an editable presentation template.
Good for a public campaign launch.
Phasing works well: start with the hero set now, and add film and imagery when the campaign goes public, without redoing anything.
Who it's for
Hospital and health care foundations
Capital campaigns for new hospitals, wings, and redevelopments.
University and college advancement teams
New buildings and major renovations that need donor support before design is complete.
Cultural and community institutions
Museums, galleries, libraries, and community centres raising funds for a new home.
Architects supporting a campaign
Concept visuals that stay true to your design while the design work continues.
Common questions
Do you need a finished design?
No. We work from what exists: site plans, massing, floor plans, and early images. The visuals show the building as currently planned and are labelled as concept.
What if the design changes?
We update the affected views rather than starting over, so the campaign keeps using them as the design develops.
How are the images labelled?
Every image and film is marked as artist's concept, on the image itself where it will be seen, so no one mistakes it for final design.
Can the images be used on hoarding, signage, and in print?
Yes. Files are delivered at print resolution alongside screen, social, and presentation sizes.
Do you work with our architect?
Yes. We build from the architect's drawings and share views for their review, so the concept stays true to the design.
What does it cost?
It depends on the number of views and whether you need film and campaign imagery. Many campaigns start with a few hero views and add the rest when the campaign goes public. Book a short call and we'll scope it.
Not sure which of these you need? That's what the call is for.
A 20-minute call about your project. Bring renders, plans, or just a question.