FOR IMMEDIATE RELEASE OLA BEVERAGE COMPANY TO LAUNCH OLADE™ LEMON SQUEEZE Rocker Diabetic and Organic Foods Entrepreneur Join Forces, Pledge to Raise $100,000 From Product Sales and Other Fundraising to Help Find a Cure for Diabetes SANTA CRUZ, California — January 28, 2008 Ola Beverage Company today announced the launch of Olade™ Lemon Squeeze, a cutting-edge, sugar-free addition to the functional beverage category. Supplemented with stevia—a tiny plant indigenous to Paraguay that is 300 times sweeter than sugar. Olade is 99% organic and contains nothing artificial, no carbohydrates and only 5 calories per 16 ounce serving. Olade is the first product offering from Ola Beverage and the vision of Brad Wilk, the company’s founder. As the drummer in Rage Against the Machine, Wilk was on tour when he began experiencing the symptoms of Type 1 diabetes. Three weeks later, he was diagnosed. Unable to find an all-natural, sugar-free lemonade on the market that would fit with his diet management plan, Wilk began formulating his own. For years, he has combined fresh-squeezed organic lemons, glacier spring water and stevia extract to create his own sugar-free lemonade—the same three ingredients used in Olade today. Wilk turned to organic consumer products consultant Andrew Colehower to make this vision a reality. With over a decade of experience in the marketing, sales and distribution of organic food and beverage, Colehower knew consumers were searching for a sugar-free, organic product such as Olade. “After 12 months of intense market analysis, product formulation and creative brand strategy, we are extremely excited to offer Olade to both regional and national retail channels,” stated Colehower. “Our timing to market is spectacular. We sincerely believe that the Olade family of products will impact millions of children and adults across America.” With the launch of Olade, Ola Beverage is donating a percentage of all sales to Juvenile Diabetes Research Foundation (JDRF) International, whose mission is to find a cure for diabetes and its complications through the support of research. The company’s goal is to raise $100,000 in 2008 through product sales, merchandise sales and peripheral fundraising. “We are thrilled about our association with JDRF,” said Colehower. “Not only does Olade’s nutritional profile work perfectly with the diet management plan of millions of diabetics, a percentage of the sale of each bottle will go back to help JDRF in their search for a cure for Type 1 diabetes.” Olade will be available March 1 on the West Coast at select natural food stores and foodservice outlets, and online at www.olade.com. Olade is packaged in a 16-ounce longneck PET recyclable plastic container to give consumers a portable, shelf-stable product. “To accomplish our branding and product label goals, the talents of artist/designer Paul Frank Sunich were a perfect fit. In addition to creating the look and feel of Olade, Paul took the project an extra step by bringing to life the lemon and stevia icons, Lemmy and Steve. The Olade brand is surrounded by a dream team of creative professionals...what a treat,” added Colehower. Suggested retail price is expected to be $1.99–$2.49. Ola Beverage plans to roll out 5 additions to Olade in the next 12 months. About Ola Beverage Company Olade is the first release within a family of beverage concepts formulated and manufactured by Ola Beverage Company, Inc. The company’s focus is to deliver a new line of fruit and herb-based dietary supplements and functional beverages that are both sugar free and organic. The company is a Limited Liability Company (LLC) founded in 2007 and headquartered in Santa Cruz, CA. For additional information on Olade ingredients, marketing and their pledge to support JDRF International, visit the company’s website at www.olade.com. Olade, the Olade logo, and Nothing but Nature Inside are trademarks of Ola Beverage Company, Inc. All other company and product names may be trademarks of their respective owners.