The roots of Olade start in the home kitchen of Brad Wilk, one of the company's founders. As the drummer in Rage Against the Machine, Brad was on tour when he began experiencing the symptoms of Type 1 Diabetes. Three weeks later, he was diagnosed. Unable to find an all natural, sugar free lemonade on the market that would fit with his diet management plan, Brad began formulating his own. For years, Brad has combined fresh squeezed organic lemons, glacier spring water and stevia extract to create his own sugar free lemonade. The same simple three ingredients we use in Olade today. Based in Santa Cruz, California, Ola Beverage Company collaborates with organic ingredient suppliers, food formulation experts and creative brand marketing teams to bring the family of Olade products to consumers in the across America.